Author: Levitt, Theodore.
Publisher: Harvard Business Review
What business is your company really in? Thats a question all executives should all ask before demand for their firms products or services dwindles. In Marketing Myopia; Theodore Le
Publisher: Harvard Business Review
What business is your company really in? Thats a question all executives should all ask before demand for their firms products or services dwindles. In Marketing Myopia; Theodore Le
MARKETING MYOPIA
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